“For too long, the rich tapestry of Arabic culture has been overlooked, undervalued, and at times forgotten by its own people. Pride in our heritage has been quietly set aside, while the world borrows from our history to tell stories that should be ours to own. It is time to reclaim that narrative — to stand tall and celebrate the brilliance, honor, and resilience that define us. At Casablancan, we create more than watches; we craft symbols of empowerment rooted deeply in our culture. We believe it’s our duty — and our privilege — to remind every Arab that pride in our identity is not only deserved, but essential. The world may have borrowed our stories, but now, we wear them proudly on our wrists, carrying our legacy forward with dignity and strength. ”